What Does Impressions Mean On Instagram?

If you’ve ever visited your Instagram metrics, you may wonder, “What does impressions mean on Instagram?”.

It wouldn’t be a surprising question, as these terms can truly get someone confused. So what does impressions mean on Instagram, and how do they apply to your account?

Impressions on Instagram measure how often Instagram users see your material (such as posts and articles). Simply having someone read your content while scrolling through their feed might be enough to leave an impression. When calculating impressions, the total number of views is recorded, not the number of unique visitors. If a single user sees your post twice, it gives two impressions.

Are you ready to get all the insights you need? Keep reading to get more answers to the question, “What does impressions mean on Instagram?”

What Are Instagram Metrics?

Regarding social media, the keyword is “growth,” and the goal is to keep growing your platform. You want to know how to measure your growth.

This is where your metrics come in. They comprise specific determinants that you can use to measure the rate and capacity with which your account blossoms.

When advertising a product on Instagram, monitoring the appropriate metrics is the only method to expand one’s followers. The data shows if your efforts are helping or hurting the company’s reputation. It’s probably not fun to dig through charts and spreadsheets, but you know you have to. 

You simply need to determine which metrics are most important to you to face the data confidently. The metrics board covers your reach, engagement, and, most of all, your impressions.

What Does Impressions Mean On Instagram?

Impressions are the number of times your content (including articles and posts) is displayed to users on Instagram. The simple fact that someone saw your article while browsing through their feed is enough to make an impression.

Unique viewers are not recorded when it comes to impressions, only total views. If the same individual views your post twice while scrolling, you will only receive credit for one “reach,” which measures unique viewers. However, you’ll get two impressions.

A user’s familiarity with your brand increases as they see it more often; thus, tracking impressions is necessary. After getting to know your brand, the consumer is more likely to engage with it. Impressions can lead to a customer purchasing a product or reading more of your content.

How To Find Impressions On Your Instagram Profile

Open the app and click on the profile icon to access your profile. Afterward, select Menu in the top right corner, then tap the Insights icon.

Here, you can see all your account metrics, from accounts contacted to those you’ve interacted with. You can also see the number of followers you’ve amassed and your published stuff. You may switch between seven-day and ninety-day views of these metrics here.


Though Instagram metrics can be confusing, understanding them can improve the health of your account. Now, you don’t need to wonder, “What does impressions mean on Instagram?” anymore.