You’ve already spent a lot of time using social media to grow your audience and establish loyal fans for your brand.
However, you want to take it up a notch and start turning those loyal fans into paying customers. In fact, social media marketing is one of the best ways to generate great ROI.
If you’ve already established your email marketing and SEO, it’s time to jump on your social media marketing strategy and get people coming through the door.
1. Meet Your Audience Where They Are
The first thing that you need to think about is which platforms your audience like the most.
There’s no point putting all of your time and effort into Twitter if your audience is over on Instagram looking at your content there.
Salesforce knows that the more time you spend on your existing sales analysis, the better you’ll be able to structure further social media marketing actions.
This is why it’s essential to look at your community as a whole and figure out where the majority of them are.
If you’re a consulting agency, then LinkedIn might be your best bet, but if you’re a fashion brand, Instagram could be key.
2. Network with Influencers
You’ve seen the phrase ‘influencer marketing’ floating around, but you’re not quite sure what it entails. Influencer marketing is now one of the most popular ways for brands to advertise their goods online, mainly because it’s extremely effective.
If you’ve got it in the budget, there’s every reason why you should connect with a couple of influencers in your brand’s niche, and pay them to promote your product to their audience. If they have half a million followers, this is massive scope for your brand’s growth and a lot of potential paying customers.
3. Recruit Customers as Brand Advocates
How loyal are your customers?
Are they die-hard fans of your product who keep coming back to use your product time and again? Then they sound like pretty good candidates for being your brand advocates.
Your existing customers can easily become brand advocates. If you sweeten the deal by asking them to share your content and products on various social media platforms in exchange for discounts and freebies, you can increase your reach and turn more people into believers of your brand.
4. Consider Social Media Advertising
Social media platforms like Instagram and Facebook know have millions of users. This means that you risk your content drowning very quickly in the ocean of other content that’s out there.
Even if you’ve found the best platform to connect with your target audience on, if none of them have heard of your brand yet, it’s going to be very difficult to encourage them to connect and engage.
This is why it’s worth spending a little bit of money to make it back. Promoting your brand online through paid promotions and ads is well worth the money if you see good ROI.
It’s all about experimenting with what’s working and what’s not. If an ad isn’t generating a lot of revenue, switch it up, and do something else.
5. Make Great Content
This seems like little more than common sense, but you’d be amazed at how many people these days put all their time and effort into engaging with their following, and none into creating awesome content.
Great content on its own isn’t worth very much, but when you pair it with a solid social media marketing strategy, you’re onto a winner.
Social media is a great way to provide your audience with little snippets of content, all to do with your brand. Try to provide your community with good content that’s helpful as well – things like how-to’s and guides, so that they can better connect with your brand’s ethos as a whole.
Audiences don’t like cold sales anymore – they like buying products online that come with helpful information to give them more knowledge and passion for what they’re spending their money on.
So, there you have it – some of the most effective ways to bring more attention to your brand online, and hopefully, turn those followers into tangible sales that can even become repeat customers.
It’s all about slowly winning the trust of those that already follow your brand and those that have yet to discover it. The more of a community you create around your products, the more your audience will feel connected and willing to participate in your online presence.