Learning how to grow your TikTok followers is easier said than done.
It might have been slightly easier two years ago when TikTok was still in its infancy, but these days, the competition is too hot to go alone, or not put 100 percent in.
Most people on TikTok know that if they’re serious about attracting more followers, they need to invest a lot of time. While the window of time that you have to grow your TikTok account successfully is getting smaller, it’s not shut for good yet.
If you think this is the year for your TikTok profile, then let’s get growing. Read on to learn how you can grow your TikTok followers in 2021.
Table of Contents
Bots, Growth Services, and Automation
As we mentioned above, it’s going to take a lot of your own time to build up your TikTok profile to a point where it gets the kind of engagement you need for it to be worth it.
For a lot of people, the amount of time they’ll need to put in isn’t realistic. This is why many choose to outsource things like their engagement strategy these days. If you think you’re too busy to manage and grow your own TikTok account, then you need to try a bot or a growth service.
There are some services out there with good reviews that even offer a personal account manager who can handle everything on their end for you. This also means that you only have to deal with one person, and not wait in a customer support line for a long time, too.
Bots are relatively helpful, but with most of them, you have to do a lot of the configuring yourself. Just make sure that you apply the appropriate limits, and that your engagement looks genuine and real.
Purchase Your Fans and Likes
If your profile is literally a week or two old and you have next to no followers yet, then you might want to consider buying your likes and followers. This is a temporary solution that can give your profile the initial boost it needs to attract more people.
The one thing to think about with this approach, though, is that you’ve got to make sure your engagement rate still looks good. If you buy your followers, there’s no guarantee that they’ll interact with your content.
Make the Most of Hashtags
The hashtag game might have started on Twitter, but it has now made its way to all other social media platforms. If you’re not making the most of your hashtag game on TikTok, it could prevent you from attracting more followers.
The more hashtags you use that are relevant to your theme and niche, the more visible you’ll be to potential fans. Just make sure to spend a bit of time looking up hashtags, so that you can find the best ones to fit into your industry.
You could even take a look at what your rivals are doing. If they’re doing well, it could be because of the hashtags that they’re using.
When researching hashtags, make sure that you find the ones that are getting the most engagement, as well as those that are getting the best responses. Consider paying for a hashtag generator for best results.
Being an influencer is a pretty big deal these days on platforms like TikTok and Instagram. This is why collaborating with an influencer can be a great way to boost your profile’s credibility, and put your content in front of more people that could become your fans.
Just make sure that when you’re considering which influencer to collaborate with, you choose someone who is closely aligned with your values, niche, and theme. Remember, you want your content to resonate with their audience.
Networking and connecting with influencers is a great way to share ideas and content, which will ultimately help you increase the reach of your brand on TikTok in 2020.
Post High-Quality Content
As you can see, there are many different aspects to gaining more followers on TikTok in 2020 – it’s not just a one-step process. So, while creating high-quality content isn’t going to be enough on its own when you combine it with everything else on this list, it’s pretty important.
This is why outsourcing aspects of your growth, like your engagement strategy, can be helpful to free up your schedule a bit. You’re still going to need a decent amount of time to dedicate to that content in order to make sure that it’s the best you can come up with.
Just as you have to buy high-quality likes and followers to keep your account around, you’ve also got to make sure that your content is worth looking at.
When thinking about this, it’s worth investing in good editing software, or even an app that can do it. While initially, you might have to spend a little bit to make sure your content is high quality, if you’re consistent about what you produce, it will eventually pay off.
Post at the Right Times
There’s nothing worse than making awesome content, only to post it at the wrong time and have it fall flat. This is the last thing you want, which is why it’s crucial to get to know your community enough to know when they’re going to be online.
For example, if your brand isn’t local, then there’s a good chance the majority of your audience is in another timezone. If they are, you need to be posting your content according to that timezone, not your own.
If you check out TikTok analytics, you’ll be able to find the right times to post based on when your audience is on and interacting with your content. The more the people who already follow you interact with and see your content, the more it will be shared.
Stick to a Theme
We mentioned briefly a couple of times above about a theme. A theme is something that people can easily recognize and associate with your brand. It’s something that you can inject into every piece of content that you create.
If you really want to get ahead in 2020 and stand out from the crowd, you need to come up with a unique theme that resonates with your brand and showcase it in everything you create.
We suggest that you do your homework first and figure out which posts on your feed are the most popular. From these, you should be able to deduce the commonality, so that you can include it in all your future content.
Have the Best First Impression
What is the first thing that you see on someone else’s profile? If you answered their profile picture, you’d be right. It’s the first impression that you get when you are looking at someone else on TikTok, and it helps you decide straight away whether you want to follow them or not.
Your profile picture is essential to making or breaking your TikTok account. If it’s not unique, intriguing, and inviting, people aren’t going to want to spend time looking at your profile.
So, there it is – everything you need to know to create one of the best TikTok profiles out there in 2020. It might not be the easiest thing you’ve ever done, but it could end up being one of the most rewarding.
Make your TikTok growth worth your time this year. Learn from the experts, and take our sage advice. The only thing you’ll regret if you don’t is that you didn’t! Happy TikTokking.